Brand Evolution and Brandbook Development

As a designer, I led the strategic evolution of the brand, adapting and refining its visual identity to align with the company’s vision and market positioning. I developed a comprehensive brand guideline, creating a new brandbook that encapsulates updated visual elements, tone of voice, and core principles. This included redesigning logos, typography, color schemes, and visual assets to ensure consistency across all platforms, while maintaining brand integrity. The new brandbook serves as a detailed resource for internal teams, ensuring cohesive brand communication across all touchpoints.